cultural insight

Exploring the Pokémon Phenomenon: Art, Nostalgia, and Ethics

미카로 2023. 9. 30. 18:16

Have you ever heard of  Pokémon?

image from https://www.pokemon.com/us

 

I wanna shared 2 cases of  Pokémon phenomena, how cultural icons like Pokémon continue to captivate audiences across generations and regions, fueled by a potent mix of nostalgia, accessibility, and clever marketing. The commercial and ethical dimensions are important considerations in understanding and managing such trends.

 

Introduction

In a fascinating collision of worlds, the Van Gogh Museum in Amsterdam and Pokémon unite for an exhibit like no other, marking the museum's 50th year. Meanwhile, South Korea experiences a resurgence of Pokémon bread after two decades, igniting a nationwide frenzy.

 

Netherlands Collaboration: Art Meets Animation

The Van Gogh Museum's partnership with Pokémon is a celebration of artistic creativity and pop culture. Witness the seamless blend of Vincent van Gogh's style with the vibrant world of Pokémon. Yet, amidst the wonder, scalpers cast a shadow on this artistic celebration.

image from The Pokémon Company

https://youtube.com/shorts/GYm4HmJ0NjI?si=bImAAVI49LLxTh8C 

 

 

Korean Pokémon Bread Craze: A Taste of Nostalgia

The return of Pokémon bread after 20 years is a testament to the enduring love for this global phenomenon. With 4.7 million packs sold in just a month, it's clear that nostalgia fuels the frenzy. Each pack comes with character stickers, adding a playful touch to a beloved treat.

image from  Namu_wiki

https://youtu.be/s79ATjuWmR0?si=jsP6VL67iHnppQhB 

Let's dive into the dynamics, appeals, and ethical dilemmas of these cultural crossovers.

Insights: Unraveling the Complexities

Netherlands Collaboration Dynamics:The fusion of high art and pop culture sparks excitement, but also raises questions about commercial exploitation. How do we balance artistic reverence with the demands of consumerism?
Korean Nostalgia and Multigenerational Appeal:From 90s kids to today's Netflix viewers, Pokémon bridges generations. This multigenerational love is a driving force behind the bread's resurgence.

Korea vs Netherlands Pokémon Phenomena:

Korea: A Cultural Identity and GamificationThe Pokémon bread craze taps into Korea's deep emotional connection with the franchise. The addition of stickers adds a gamification element, encouraging repeated purchases.
Netherlands: Artistic Appreciation Meets CommercialismIconic Pokémon blend with van Gogh's masterpieces, showcasing a unique fusion of art forms. However, the issue of scalping highlights the clash between art's cultural value and its commodification.

Pokémon's Global Appeal: From Nostalgia to Funsumer Culture

Nostalgia and Childhood Memories:For many, Pokémon is more than just a franchise. It's a part of cherished childhood memories. The return of Pokémon bread and the Netherlands collaboration stirs powerful nostalgic emotions, propelling sales.
Social Media and Virality:Platforms like TikTok play a pivotal role in amplifying trends. The bandwagon effect, particularly among teenagers, demonstrates the immense power of social media in driving crazes.
Funsumer Culture:Pokémon bread's success is a testament to the 'funsumer' culture. It goes beyond the product, offering an experience. The gamification aspect with stickers and the thrill of collecting contribute to this trend.

Ethical Concerns: Balancing Passion and Responsibility

Both cases raise ethical concerns, from scalping in the Netherlands to potential wastage in Korea. It's imperative to promote responsible consumption and hold corporations accountable in curbing exploitation.

 

image from BBC

Conclusion: Cultural Icons and Ethical Dimensions

These phenomena reveal how cultural icons like Pokémon continue to captivate audiences worldwide. Nostalgia, accessibility, and savvy marketing combine to create these powerful trends. As we revel in their magic, let's not forget the importance of ethical consideration in managing and understanding these cultural crossovers.

 

 refer to those articles.

https://kotaku.com/pokemon-van-gogh-museum-scalpers-pikachu-card-1850882131

 

Scalpers Are Ruining A Pokémon Art Exhibit

The Van Gogh Museum's 50th anniversary is being tainted by greedy bastards

kotaku.com

https://www.bbc.com/news/business-66062372

 

Pokemon Go maker Niantic cuts a quarter of its workforce

The US-based firm says it will also close its studio in Los Angeles and cancel two video game titles.

www.bbc.com

https://www.koreaherald.com/view.php?ud=20220321000764 

 

‘Retro’ Pokemon Bread craze shows no sign of stopping soon

The craze over Pokemon Bread shows no signs of abating, as the popular pastry series that has recently been revived has induced scenes of people waiting in line at supermarkets and adults posting their search to social media. According to manufacturer SPC

www.koreaherald.com